Fairs, Festivals, & Fiestas

What the Truck!

When: Sat., June 21, 11 a.m.-5 p.m. 2014

Food trucks have been ubiquitous in the Bay Area for a while now, but recently, more and more non-culinary businesses are offering their own takes on the mobile trend. Event organizers at Jack London Square decided to celebrate the expansion of the mobile business movement with a new event, What the Truck!, which happens this weekend at Broadway and Embarcadero. Participating businesses include the clothing truck Classy Closet, mobile gadget retailer Man Cave America, pinball arcade Little Ju Ju, virtual-reality experience OuterBody Labs, and Digital Arts Lab’s bus, in which people can create projects using laser cutters and 3D printers. Food trucks in attendance will include grilled-cheese truck The Melt, empanada-focused El Sur, and Japanese crêperie J-Schack.

Zaineb Mohammed

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