Richmond is at the doorstep of housing growth few thought would be possible a decade ago, and the Nov. 6 election will define how the once rugged, working-class city is going to manage the new development, rising home prices, and success' dubious in-law, gentrification.
While other cities on the bay, like Oakland, Berkeley, and San Francisco, have gone through spurts of revenue-generating development, Richmond has been the glum wallflower at the economic boom party. But as home prices and rents have skyrocketed around the Bay Area, Richmond has become increasingly attractive.
Since 2004, Richmond has been steadily improving its once rough reputation as a crime-ridden, industrial city. Now, the city showcases a different image: There are thousands of acres of easily accessible open space and 32 miles of waterfront, lined with parks and trails for bicycling, jogging, and walking. There are new brew pubs, a bayside wine bar, a popular entertainment venue, and a new ferry system set to begin operation early next year. Along with these amenities, Richmond has already begun to see a new type of resident: young professionals with children.
Wayne Green has lived in Richmond's North and East, a racially mixed neighborhood of modest, well-built homes, since 1990. He said he's noticed changes over the past five years. "It used to be our neighbors were old hippies and adventurous types who had been priced out of Berkeley and Oakland, but things are changing," Green said. "Rottweilers and pit bulls are out and labradoodles and expensive baby carriages are in. We're seeing lots of Berkeley-styled, drought resistant landscaping and at nearby open-space hiking areas, the parking lots are filled with Prius cars and Subaru wagons, and on the trails, it's Patagonia outfits, REI trekking poles, and Columbia sunhats."
Richmond is now hardwired for development, the economic pressure is high, a new pro-development city manager, Carlos Martinez, has taken office, zoning regulations are in place, and property values are on the rise. If Richmond voters approve Measure T, a tax initiative to create funding for homeless services, it will put additional pressure on property owners to build or sell their vacant lots because of the new tax on buildable land.
Currently, there are 2,245 housing units that have already been approved for construction or are working their way through the approval process, according to the city's Planning and Building Services department, and opportunities for thousands more have been identified by Richmond's General Plan 2030.
- Tom Butt.
The question is not whether Richmond will grow, but how that growth will be managed. That question will be answered in part by who voters elect for mayor on Nov. 6. The choice is between current mayor, Tom Butt, a 23-year council veteran, and Vice Mayor Melvin Willis, a relatively new councilmember who was elected in 2016.
Willis, 27, is a core member of the Richmond Progressive Alliance (RPA), a progressive organization that advocates for tenants' and workers' rights and is largely funded by the SEIU and currently enjoys a supermajority on the seven-member city council. Willis also works for the Alliance of Californians for Community Action, as an organizer.
Willis has been a strong advocate for affordable housing and supported Richmond's rent control ordinance, which the city council approved in 2015 before he was elected. He advocated heavily to restore county medical services for undocumented immigrants and he helps facilitate meetings of the homeless task force. He is particularly interested in creating safe homeless encampments and programs to help people into services, jobs, and homes.
Willis also advocates for bringing trade skills classes to Richmond high schools by forming a partnership between the city, school district, and trade unions. "That way, high school graduates who don't feel college ready they have a pathway into the workforce," he said.
- Melvin Willis
But Willis' signature issues are affordable housing and renters' rights. He is banking on the passage of California Prop. 10, which would repeal Costa Hawkins, a state law that restricts rent control, so he can work to expand Richmond's rent control ordinance, which is already one of the most far-reaching in the state. "I also want to institute vacancy," Willis said, referring to a rule that would restrict the ability of landlords to raise rents on vacant units. "And I want to expand tenant protections so that we can have stable neighborhoods."
For his part, Butt has spearheaded numerous projects during his two-plus decades in office. Before winning the mayor's seat in 2014, he spent 19 years on the council, where he earned a reputation for being a good government official. He makes himself readily available to the public and never shies away from controversial or tough questions. Butt's E-Forum, which is regularly emailed to roughly 4,000 residents and dozens of media outlets, has been a powerful source of news and information for Richmond residents — especially during the decline of newspapers.
In his early years in City Hall, Butt was in the council's progressive minority. He was often the lone voice against Chevron's authoritative influence that held sway over the council for decades. In the 1990s, Butt organized, with a handful of other elected officials, to challenge Darrell Reese, a corrupt Richmond fire captain and union official who, like a Tammany Hall boss, controlled the city council through bullying and intimidation.