- On stage: Snow Tha Product, Castro Escobar, and DJ Pumba
There are several things you need to know about Snow Tha Product: The first is that her live shows are no ordinary performances; they're full-blown parties.
If you’re not familiar with the San Jose native, you need to catch up.
Claudia Alexandra Madriz Meza was born to an undocumented father and, as is the case with many immigrants, she hustled and persevered to catapult her career. The Mexican-American emcee was featured on Lin-Manuel Miranda’s "Immigrants (We Get the Job Done)" from the Hamilton Mixtape. She also had a cameo in USA Network’s Queen of the South as gang leader Lil' Traviesa.
Snow Tha Product is currently on an extensive tour called "Vibe Higher," promoting her Halfway There Pt. 1 mixtape. Last night, the tour brought her to Cornerstone in Berkeley, a new music venue that opened in April.
The Berkeley show proved to be one giant house party, and it was a family affair. Her brother acts as her tour manager and one of her cousins is in charge of the merch booth. She also brings young talent on tour with her. During the show, Snow talked about Castro Escobar, who was onstage with her for most of the concert. “I found him in Houston and flew him to Cali,” she told the audience. “He is what I was when I was his age.”
Snow’s chopper-style rhymes flow effortlessly between English and Spanish. (Being fully bilingual has given her that advantage.) While some male rappers may have felt intimidated by her rapid-fire flow, Castro Escobar, LA rapper Lex The Great, and DJ Pumba, who also shared the stage with her, didn't seem phased. “As a Mexican woman I should represent,” Snow told the screaming crowd. “If I was a Mexican man I'd already be famous.”
Snow’s lyrics don’t shy away from politics or social issues; she talked about Trump, immigration, her Puerto Rican baby daddy who is a Trump supporter, and love and heartbreak. Snow is also an activist; a few months ago she sponsored Dreamers who didn’t have the financial resources to pay their DACA renewal fee, which cost $495, after the Trump administration rescinded the program.
She invited girls onstage to crowd-surf, freestyled, and even sang in Spanish. The duality of being Mexican-American plays heavily during her shows.
The Vibe Higher tour continues in Petaluma, Santa Cruz, Salt Lake City, Denver, El Paso, and will conclude in San Diego on Nov. 25 .
Cornerstone's next Latinx show will take place next Wednesday, Oct. 11, with Mexican alternative band KINKY. You can find all the info here.