When: Wed., Dec. 31, 6 p.m. 2014
Even the website for POPNYE is an event. A central image presents glowing knobs and gleaming firework explosions, while a high-production-value trailer depicts an arena full of flashing lights and crazed fans in ridiculous costumes pogo-ing up and down to an insistent four-on-the-floor thump. A voiceover welcomes “dreamers” and promises “glimmers of bliss falling like rain” on a journey toward self-fulfillment in the New Year. On YouTube, the POPNYE video has more views than some rock bands amass in a career. And apparently, the website is still under construction. It confirms the obvious: EDM is a phenomenon. The event features a Dutch dance invasion composed of producers Armin van Buuren and Bingo Players, along with the duo Firebeatz and the San Francisco outfit The M Machine, who’ll offer strains of house and trance for the eager throngs descending once again on Oracle Arena (7000 Coliseum Way, Oakland) for this year’s POPNYE.