New Emeryville Guitar Center Opening Feb. 2



Guitar Center will be opening its new location in Emeryville on Thursday, Feb. 2, which means it's your last chance to visit the old location in El Cerrito (which closes January 28). The new GC will be located in the space formerly occupied by Borders Books in the Emeryville Public Market (5925 Shellmound St.).

According to the Contra Costa Times, the retail chain is moving in order to have a more central location, as well as a bigger space in a less-decrepit building. The new store will not only have a larger retail space, but it'll also feature Guitar Center Studios, a "state-of-the-art destination that offers music education, professional rehearsal studios and certified Pro Tools and Logic training." (Apparently trying to compete with nearby Ex'pression College.) The new E-ville GC will also feature "GC Garage," an on-site guitar-repair service.

To celebrate the new store's opening, GC will be having special sales, promotions, and performances, including free GC Garage services and setup (with guitar purchase). Here's the lineup:

Thursday, Feb. 2: Guitar Center’s Your Next Record winners, State Line Empire,
live performance (7:00 p.m.)

Friday, Feb. 3: Music Production 101 Workshop hosted by Avid using Pro Tools
(7:00 p.m.)

Saturday, Feb. 4: Drum and Bass Rhythm Section Workshop with Jeff Friedl and Matt McJunkins (A Perfect Circle/30 Seconds to Mars/Pucifer)

(1:00 p.m.)
Sunday, Feb. 5: Jeff Friedl (Perfect Circle/Devo/Puscifer), live performance
(3:00 p.m.)