With the state of the music industry the way it is, musicians increasingly are doing everything DIY, from releasing their own music to making their own videos. And thanks to OK Go's now-famous treadmill dance video and ensuing popularity, coupled with MTV's nearly video-free programming and the accessibility created by YouTube, MySpace, and Facebook, independent artists are putting more and more effort into their videos in hopes that stunning visuals will propel their music to a bigger audience. This being the Bay Area, home of artists and tech geeks galore, many local musicians are jumping on the bandwagon, with pretty cool results.
Here's San Francisco-based band Scrabbel and its video for "Emily, I":
And Goh Nakamura's video for "Embarcadero Blues":