As Alex Hitchens, a so-called "date doctor" who teaches schlumpy young men how to woo women out of their league, Will Smith is the stale prince of charming grins and adorable asides; it's astounding that this is his first real romantic comedy, because it feels like he's been doing this shtick for years. Ostensibly, Hitch is meant to be a cynic who believes in romance only for other people -- in this case, nebbishy accountant Albert, played by Kevin James (King of Queens). Albert's got the hots for millionheiress Allegra Cole (Cameron Diaz look-alike Amber Valletta), for no other reason than she's stunning. What Hitch is more interested in, without actually showing much interest, is the burgeoning love affair between Hitch and Sara (Eva Mendes), a gossip reporter for a New York City tabloid. Buried somewhere in here is an intriguing premise: Hitch fixes up other people because he's broken -- a hopeless romantic who claims he doesn't believe in romance. But you don't sell tickets to a date movie by telling the audience they're kidding themselves, even when the makers of the movie clearly are.