When: Fri., Feb. 6, 7 p.m. 2015
G-Eazy, whose name is Gerard Gillum, is an Oakland-based emcee and producer seemingly poised to break the rap radio glass ceiling. A well-coifed fellow given to everyman sartorial flourishes such as motorcycle jackets, Gillum first garnered attention for “Tumblr Girls.” Instagram is a familiar rap fixation, but G-Eazy opted to reference the artier, social justice-inclined platform, not that the internet is especially relevant to his lyrics, which employ a detached, friends-with-benefits narrative. G-Eazy’s 2014 album, These Things Happen, capitalized on the momentum. G-Eazy embarked on rigorous, highly successful tours, and moved units on the scale of some household-name rappers without the radio backing. Sold-out hometown dates and a cosign from E-40 on “Far Alone,” These Things Happen’s obligatory hyphy tribute track, amount to assured regional status, but “Tumblr Girls” needs a tactical commercial follow-up to maintain traction. On Friday at the Warfield (982 Market St., San Francisco), ascendant Oakland R&B singer Kehlani opens for G-Eazy. — S.L.