by Jesse Hirsch
Off the Grid impresario Matt Cohen has a new lark. Each week he’s loaning out a food truck to a different Berkeley brick and mortar for his Wednesday night pods. “Everybody likes to do something quirky and new,” Cohen said. Oh you crazy guy.
But behind the giggles lies a dose of savvy PR. Though Berkeley’s restaurant community has embraced food trucks more than, say, Oakland, Cohen recognizes there’s work to be done. His new “guest truck” gambit functions as community outreach, an olive branch to North Shattuck’s non-mobile restaurants.
Does Cohen think the experience might entice anybody new to follow the call of the open road? “If you get a few drinks in Peter [Levitt] from Saul’s, he might talk about starting his own food truck,” said Cohen, “but I think it’s just talk.”
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