Last year, Steven Hsiao and Anson Tsui were UC Berkeley seniors facing a gloomy job market when they hit upon the idea of creating exactly the kind of business that they and their frat brothers fervently craved: a food-delivery service that was open way into the wee hours and served pho, a classic Vietnamese noodle soup known as a hangover cure. Within weeks of graduation, the two friends were acquiring permits, ordering supplies, and researching recipes online. Delivering in Berkeley until 4 a.m., Pho Me Now offers a wide range of noodle dishes, not just several different kinds of spiced beef/tripe/endon/bean-sprout pho, but vermicelli salad, sweet garlic noodles, and more — along with egg rolls, rice plates, sandwiches, Vietnamese iced coffee, and other treats, all prepared by Hsiao. The $9.75 Ultimate Brisket Bowl is an extra-large ocean of pho, packed with PMN's specialty: slow-cooked, thick-sliced brisket. Meatless dishes include fried-egg and smoked-tofu sandwiches.
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