I'm a glass-half-full gal, but it's dishonest to be "excited" abt ending the 142-yo Oakland Tribune. Sad for all our journalism colleagues.— Audrey Cooper (@audreycoopersf) March 1, 2016
As a former Oakland Tribune reporter and an Oakland resident, the drab "East Bay Times" name just doesn't cut it for me. Sad day.— Victoria Colliver (@vcolliver) March 1, 2016
Newspapers need big changes but not sure I agree with ditching 2 historic, household brand names in Oakland Tribune & Contra Costa Times.— Mike Rosenberg (@RosenbergMerc) March 1, 2016
The rebranding will be accompanied by buyouts and layoffs. The new round of downsizing comes as difficult news for a staff that has already been decimated. Currently, the Tribune only has one full-time reporter who is dedicated to covering Oakland: David DeBolt.
Sad day for my former colleagues at San Jose Mercury News, Oakland Tribune & Contra Costa Times - and for journalism https://t.co/38gHWKaXZX— Mike Rosenberg (@RosenbergMerc) March 1, 2016