Is swine flu a significant threat, or just another example of mainstream media hype? Yes, more than 100 people have died in Mexico, at least 40 have been sickened in the United States, our country has declared a health emergency, and Europe is telling people to put off their travel plans to North America. Those are all troubling developments, but if you paid attention to the wall-to-wall media coverage in the past few days, you might be convinced that the world is coming to an end. However, before you go out and buy a surgical mask, here's what our president had to say this morning, according to the Washington Post: "This is obviously a cause for concern and requires a heightened state of alert. But it is not a cause for alarm." (Emphasis mine).