by Luke Tsai
Welcome to the Mid-Week Menu, our weekly roundup of East Bay food news.
1) Eater SF has a brief update on downtown Oakland’s Tribune Tavern (409 13th St.), the much-buzzed-about collaboration between Chop Bar co-owner Chris Pastena and Grand Tavern’s Temoor Noor: A website has been unveiled, as has the restaurant’s logo and overall brand identity (designed by Oaklandish). Located on the first floor of the Tribune Building, the restaurant — sure to be a popular business lunch spot — is slated to open by the end of March.
3) SFoodie reports that every Cal student’s favorite budget-priced ice cream sandwich shop, C.R.E.A.M. (2399 Telegraph Ave.), is looking into national franchising opportunities, which, when you think about it, makes total sense. The wildly popular Berkeley shop is family owned, but if ever a business model seemed ripe for replication ...
4) Meanwhile, the folks behind Bourbon & Branch, the vaunted San Francisco speakeasy, and various other boozy enterprises are expanding into the East Bay — either to Oakland or Berkeley, according to Inside Scoop — with a new branch of Cask, their high-end spirits retail shop.
5) This scoop from Tablehopper: Former Top Chef contestant Preeti Mistry’s Juhu Beach Club has found a brick-and-mortar home in Oakland’s Temescal neighborhood, at 5179 Telegraph Ave. (formerly SR24) — not in the Mission, as had been the previous plan. The focus of the project, which has had various pop-up iterations across the bay, is riffs on traditional Indian street food. Mistry’s shooting for a March opening.