Best Reuse of Vinyl: Save-the-planet fashion statements

Jenny Hurth, Oakland

Oakland artist Jenny Hurth would be prefer if trade-show organizers started using sustainable canvas for their banners and display signs. But instead they use toxic-to-produce vinyl. "It doesn't decompose. It just sits inert in the landfill," she says. She has taken things in the other direction by recycling the banners into fashion bags, laundry bags, file folders, and hanging screens. Sticking with the trash-to-art theme, she uses recycled cereal boxes for her product tags and business cards. "I really am committed to creating with garbage," she says. The colorful banners she transforms are created for trade shows and often tossed after a few days. She bought her first one for $3 from the East Bay Depot for Creative Reuse. After seeing the potential, she contacted Moscone Center, whose staff was happy to unload this "junk" for free. Hurth now gets offers of banners from all over, and with her bags growing more and more popular, the environmentally savvy entrepreneur gets a green star for inventiveness and a gold one for fashion sense.
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