The Music Business 2.0

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There’s no question that the Internet has dramatically altered the music business. While it’s opened some doors (allowing musicians to self promote and release music cheaply and independently), it’s also posed a tougher question: namely, how to make money. Newly formed nonprofit, Oakland Digital Arts & Literacy Center will hold a workshop on Thursday, Mar. 4, to tackle this subject and others. Entitled “Evolution of the Music Business in Web 2.0,” the free event will feature speakers whose businesses are at the forefront of answering this burning question. Panelists include Alan Khalfin of MixMatchMusic.com, Anthony “Sly” Ramirez of TheSlyShow.com, Ariella Patrice Scott of GenJuice.com, Daniel “Danny Dee” Aguayo of Digipendent.com, Ethan Diamond of Bandcamp.com, Ray Luv of PTBTV Records, and Stephen Hogan of Pandora Internet Radio.

“This workshop was just an idea of how do we connect with young people, get them excited, but really what we’re doing is opening their eyes to a whole new world,” said Shaun Tai, Oakland Digital Arts & Literacy Center’s founder and executive director. “You don’t need to be a homie on the block rapping — now you’re going to be exposed to the CEO of BandCamp. You’re going to be exposed to MixMatchMusic. … So even though they’re interested in the music, young people will be getting a crash course 101 with Silicon Valley-type people, and more of a business side to everything. … We’re focused on job creation and business productivity.” In addition, Tai said participants will have time to schmooze before and after the event.

While Tai’s organization (whose goal is “training, mentoring, and inspiring Oakland’s underemployed youth to achieve higher career goals”) as well as the workshop are targeting urban youth, he’s been surprised by the types of people who’ve shown interest. His nonprofit has so far attracted small business owners, who’re concerned with maintaining their online presence. The workshop, meanwhile, has so far gotten RSVPs from officials from the Golden State Warriors and Haas School of Business, and a video game producer. Space is limited to ninety people, so it’s suggested that you arrive early. 6:30-8:30 p.m., free, donations accepted. At Hub Berkeley at the Brower Center (2150 Allston Way, Suite 400, Berkeley).

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